College of Humanities & Social Sciences

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    Accelerating the growth of a business by integrating online marketing with existing offline activities: the case study of selected hotels in sunyani municipality
    (KNUST, 2012-06) Antwi-Boasiako, Elizabeth
    Developments in information technology have changed the manner in which competitive advantages are achieved today and with customers becoming increasingly sophisticated and gradually moving towards the internet, it has become necessary for marketers to reach out to this new market segment whilst ensuring that the offline customers are also well catered for. This study therefore aimed at investigating how growth within the hospitality industry can be accelerated by integrating online marketing with existing offline activities. Given the exploratory nature of this study, data was collected quantitatively using questionnaire and qualitatively using interview. In all, fifty (50) customers from five selected hotels within Sunyani Municipality were issued a questionnaire and five managers from these selected hotels were also interviewed. The study revealed that hotels within Sunyanimarket their services offline with few online activities. However, the online marketing comes with tremendous benefits. Based on the findings, the study established that both online and offline marketing activities were important in terms of accelerating business growth as far as hotels in Sunyani are concerned.From this study, the following recommendations were made: hotels should blend the two marketing activities for the time being and slowly shift attention to online marketing activities considering the enormous benefit the study outlined.
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    Accelerating the growth of a business by integrating online marketing with existing offline activities: the case study of selected hotels in sunyani municipality
    (2012-06) Antwi-Boasiako, Elizabeth
    Developments in information technology have changed the manner in which competitive advantages are achieved today and with customers becoming increasingly sophisticated and gradually moving towards the internet, it has become necessary for marketers to reach out to this new market segment whilst ensuring that the offline customers are also well catered for. This study therefore aimed at investigating how growth within the hospitality industry can be accelerated by integrating online marketing with existing offline activities. Given the exploratory nature of this study, data was collected quantitatively using questionnaire and qualitatively using interview. In all, fifty (50) customers from five selected hotels within Sunyani Municipality were issued a questionnaire and five managers from these selected hotels were also interviewed. The study revealed that hotels within Sunyanimarket their services offline with few online activities. However, the online marketing comes with tremendous benefits. Based on the findings, the study established that both online and offline marketing activities were important in terms of accelerating business growth as far as hotels in Sunyani are concerned.From this study, the following recommendations were made: hotels should blend the two marketing activities for the time being and slowly shift attention to online marketing activities considering the enormous benefit the study outlined.
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    Analyse des procédés de traduction utilisés dans La traduction Anglaise d'une vie de boy (houseboy)
    (KNUST, 2021-04-01) Ajongbah, Thomas
    This study entitled Analyse des procédés de traduction utilisés dans la traduction anglaise d'Une vie de boy (Houseboy) is about an analysis of the translation procedures used by the translator of Ferdinand Oyono's novel, Une vie de boy from French into English.The novel Une vie de boy (Houseboy) has been of much research especially in literature. There has not been enough research on the translation of this book into English. This is the gap that our work seeks to help fill. Our particular interest is in the seven translation procedures of Vinay et Darbelnet and the two methods of translation of Peter Newmark. The seven procedures of Vinay and Darbelnet are divided into two groups, namely direct and oblique translation. Newmark identified eight technics but concludes that it is semantic and communicative translations that meet the two objectives of translation: exactitude and economy. The methodology we used is that, we studied the seven translation procedures of Vinay and Darbelnet and the two methods of Newmark. We then examined how the translator used these procedures and methods to do his translation. In the course of our analysis, we discovered that Reed maintainned words borrowed from Spanish, Latin and Ewondo (a Cameroonian local language) in the original text. In addition, he translated certain African proverbs literally. Also, we realized that he did some faulty translations. Finally, we observed that human languages have some linguistic units in common despite the linguistic {fferences. These common linguistic units facilitate translating from one language into another.
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    Public Debt, Public Investment and Economic Growth in Ghana (1980-2017)
    (KNUST, 2019-05) Dor, Asiwome
    Research shows that numerous studies have analyzed the impact of public debt on economic growth. However, existing empirical evidence provides mixed and inconsistent predictions about the effect of public debt on economic growth. This study however explores the critical turning point at which the excessive government debt levels have a positive or negative impact on economic growth in Ghana. It also assessed the trend of public debt in Ghana from 1980-2017, as well as the relationship between the public investment and public debt in Ghana. The research design adopted was the quantitative method. This study utilises models that are based on Pattillo, Ricci, and Poirson (2004) Growth and Debt models due to the existence of subcomponents working unitedly. The research heavily utilized secondary data gathered from the World Development Indicators (WDI) on Ghana from 1980 to 2017. Augmented Dickey-Fuller (ADF) test, Autoregressive Distributed Lag (ARDL), time series graph and pairwise correlations were used in presentation of results. The findings show that investment continues to significantly contribute to the increase of output growth. An increase in domestic investment in the short run also increases economic growth. The study shows that there is a negative effect of debt-to-GDP on growth which means that domestic borrowing from foreign capital was used, partially, to finance government expenditure and public investment, thus contributing to the increase in public spending, increases budget deficit and leading to higher public debt in order to finance these deficits. It was therefore recommended that Ghana should employ prudent financial and economic policies that will enhance efficient financial management, promote trade, Control the depreciation of exchange rate and control Inflationary pressure. This will go a long way to promote and sustain the level of Ghana’s economic growth rate in the coming years.
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    Lost children: a critical analysis of child soldiering in uzodinma iweala’s beasts of no nation and Ishmael beah’s a long way gone: memoirs of a boy soldier.
    (KNUST, 2023-01) Otoo, Paul
    ABSTRACT In the Child Soldiers International Annual Report (2017-2018), it is revealed that globally, over 10,000 children were formally released from armed forces and groups during 2017. Delivering his annual report on children and armed conflict to the Security Council in 2021, the United Nations Secretary General, Antonio Guterres, revealed that more than 8,500 children were used as soldiers in the year 2020 in various conflicts across the world. Obviously, the high numbers of child soldiers witnessed over the years, especially in Africa is clearly indicative of the need for an unremitting discussion on the topic with the aim of ending this repugnant enterprise. It is for this reason that this thesis through textual analysis, anchored on the trauma theory and supported by the theory of literary realism, critically analyzes the child soldier phenomenon in Uzodinma Iweala’s novel, Beasts of No Nation (2005), and Ishmael Beah’s memoir, A Long Way Gone: Memoirs of a Boy Soldier (2007). This research work concentrates on how the child soldier as a result of his traumatic experiences is rendered lost: a child who is robbed of his childhood and innocence and for that matter, transitions from a victim of war to a victimizer. By discussing the child soldier as the narrative voice, this research is able to explore the traumatic experiences of child soldiers through their own narrations. The child soldier’s loss of innocence and childhood is further highlighted after the war and during the period of rehabilitation. The difficulty experienced by the child soldier at this stage communicates how lost he has been rendered. KEYWORDS: Civil War, Child-soldier narrative, Child soldier, Trauma theory