College of Humanities & Social Sciences

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    An assessment of the role of motivation on employee satisfaction and retention – a case study of Jospong Group Of Companies.
    (KNUST, 2017-11) Addae, Bright Kojo
    This study was set to investigate thoroughly factors that motivate employees in private institutions, how motivation is carried out, the reactions towards motivation and how it affects employee satisfaction and retention. The study focused on various key business units (KBUs) of Jospong Group of Companies. Questionnaires were administered to 150 respondents of the KBUs of Jospong Group of Companies, of which 123 were received, representing 82% response rate. The sampling techniques used were purposive and convenience sampling. Analysis was made on only valid responses from the field study. The findings revealed that Jospong Group of Companies motivate their employees through the working relationship with supervisors. Also, they ensure employee personal development. However, it is only when the employees themselves show interest in making an effort, then the management support them. Also, the respondents indicated that employees of Jospong Group of Companies recognize the role of incentive in motivating them. Also, it was found out that the motivation at Jospong Group of Companies was good. From the regression result, it could be seen that motivational factors predict employee satisfaction as the R-square value of 0.545 was good. But considering the three variables individually, it could be seen that working with supervisors (β=0.264; t=2.994) and employee personal development have a positive relationship with employee performance (β=0.264; t=2.994) and it is significant at 0.01 or 0.05. However, incentive was found to have a negative relationship (β=-0.108; t=-1.223) with employee performance and it not was significant at 0.05. It is recommended that there should be a need for lay down policies for private sector workers‟ motivation and also Management of Private companies should set a committee to monitor and evaluate systems putting in place for motivational incentives whether they are functioning as planned without any deficits.
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    Effect of socio-cultural issues on consumer buying behaviour of Ghanaian cuisines.
    (KNUST, 2017-11) Adomako, Bright
    Producers are burdened with consumers switching from their products to alternative products in search of desired satisfaction. This has become a wake-up call for most practitioners and academia to understand the role culture plays in consumer buying behaviour. The study assessed the effect of socio-cultural issues on consumer buying behaviour of Ghanaian cuisines. The population comprised of consumers who consume local cuisines. The study was conducted on a sample of 384 consumers out of which 272 responses representing 70.83% response rate were successfully received. Data was collected using questionnaire. Convenience and purposive sampling techniques were adopted in selecting respondents. The data was analyzed using IBM Statistical Packages for Social Sciences of which regression analysis was conducted to establish the relationship between socio-cultural issues and consumer buying behaviour of local cuisine. Taste, safety, prestige, pleasure and enjoyment have been found to be motivation to the consumption of local cuisines. Findings also revealed that, consumers perceive local foods as been of higher quality, safer to consumer, taste good, more appealing and have lower prices compared to foreign cuisines. The regression output found sociocultural factors of family, social class, religion, membership group and culture impacting positively on consumer buying behaviour of local cuisine. However, social class and culture were found to be statistically significant making unique contribution to the prediction of consumer buying behaviour of local cuisine. The study recommends that local food vendors should use good pricing strategies to enable all categories of consumers to afford local food and should also take consumers cultural concerns seriously to enable them meet the cultural needs of all consumers.
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    Effects of cedi volatility on importation in Ghana.
    (KNUST, 2017-06) Adu, Austin Kwaku
    This study focuses on the effects of cedi volatility on importation in Ghana. Time series data covering thirty years have been used for the analysis. Trend analysis was carried out on the volatility of the Ghana cedi. Unit root test were conducted to determine the stationarity of the variables using Phillip-Peron test. To determine whether the variables for the study move together in the long-run Johansen cointegration test was conducted. The results indicated absence of cointegration among the variable. Consequently Vector Autoregressive (VAR) approach was employed to analyze the variables. The results of trend analysis for the study revealed that, the exchange rate of Ghana when compared to the dollar kept rising from 1986 to 2015 due to ineffective policies in controlling the volatility of the exchange rate. The study also indicated that, imports and exports were found to be increasing since 1986 to 2015, with highest imports and exports being taking place in China and Burkina Faso respectively. The results of the importation and vice versa. time series data using VAR revealed that the higher the exchange rate the higher the importation in Ghana. It was also revealed that an increase in gross domestic product and exchange rate increase importation, whilst a decrease in inflation decreases In order to control the volatility of the exchange rate, the government and bank of Ghana should put in place appropriate fiscal policies aimed at stabilizing the currencyand reduce inflation to a single-digit. The study also recommends government to help in the establishment of manufacturing industries in Ghana to reduce the level of dependence on imported goods.
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    The impact of the internet banking services on the satisfaction of the customer: a case study of the Agricultural Development Bank (ADB), Brong Ahafo Region, Ghana.
    (KNUST, 2017-07) A Thesis Submitted In Partial Fulfilment Of The Award Of The Degree Of Master Of Business Administration (Strategic Management And Consulting).
    Internet banking is an internet portal which assists customers to access various forms of banking services in the form of payment of bill, withdrawal, investments and transfer. The study was embarked upon to assess the effect of internet banking adoption on the satisfaction of the customers using the Agricultural Development Bank, Ghana as a case study. Four objectives for the study were: to examine the internet banking activities of the Bank, assess the satisfaction level of the customers, the effect of the adoption on the customers‘ satisfaction and then assessing challenges confronting the platform. Quantitative methodology with the purposive and the convenience samplings were adopted in the selection and administration of the questionnaires which were administer to three hundred and forty respondents comprising customers and staff of the Bank in the Brong Ahafo Region of Ghana. The results of the study are that ADB internet banking platform allows users to make balance enquiry, cheque book requisition, funds transfer, checking and printing bank statements and utility bills payments. Again the study reveals that users are satisfied with the internet banking of ADB. This finding however, shows that those with high educational background are able to comprehend the platform easily in its usage without much difficulty. Also the study shows that Internet banking is more advantageous and more profitable than the traditional banking, less costly compared to face to face banking, convenient with less queuing than the traditional banking practices, even though users have concerns regarding the security and the reliability of internet banking. The challenges of internet banking based on the study include lack of infrastructure, the preference of customers for face to face banking, security risks concerns, cost of adoption for low earning customers, technological illiteracy among bankers, absence of proper laws and regulations regarding internet banking adoption. Management of ADB are therefore called upon to address this situation.
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    A comparative study of post- acquisition performance of Ecobank and Access Bank Ghana Limited.
    (KNUST, 2017-11) Buadooh, Akua Dankwaah
    The global world has become a competitive market. The ultimate aim of most businesses is to grow the business. In such a competitive environment, businesses struggle to keep up with the ever changing trends and as such must adapt a strategic growth tool. Mergers and acquisitions have become one of the most commonly used growth strategies in firms in recent times with mergers and acquisitions. This study assessed the performance of Ecobank and Access Bank after their acquisitions of The Trust Bank and Intercontinental Bank Ghana respectively. A financial analysis of these banks before and after the merger was undertaken. In this study to ascertain whether the merger had affected their performance using some growth indicators in the banking industry such as the return on assets and return on equity as dependent variables, secondary data from published annual reports and PWC Banking Surveys were analysed using Statistical Package for Social Sciences (SPSS) for the data analysis and t-test statistics for testing the hypothesis. At the end of the study, the findings were that the returns on assets and equity were not positively influenced by mergers and acquisitions, and the banks‟ expected outcome of achieving synergy were also not immediately realised with respect to their shares of industry deposits and gross loans. As a recommendation, the researcher suggested that firms should concentrate on reducing their operation costs and focus on increasing their return on sales. Again, banks may have to come up with more innovative products and services, especially towards the niche market, to deviate from the normal services being offered by almost all the banks, and overcome the threat that new market entrants may pose to the existing ones.