A study on stakeholder activities in the cocoa industry: evidence from the western north region
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Date
2023
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KNUST
Abstract
Cocoa is a crucial commodity that confers several socioeconomic benefits to nations. The cocoa growing industry has many players or stakeholders who play specific roles to ensure efficiency and enhanced productivity within the industry. The aim of the current study was to explore the activities of the stakeholders within the cocoa industry in the Suaman District of the Western North Region. To achieve this goal, the study employed an exploratory research design and collected primary data to test the relationships of interest through the administration of questionnaires. A total of 100 participants comprising 50 local cocoa farmers and 50 staff of various lbcs were recruited for the study using the convenient and purposive sampling technique. Statistical Package for Social Sciences (SPSS) was used for the analysis of the data gathered. Analysis of the results revealed that “planting shading trees or plants as protective cover for seedlings” was the most performed activity among cocoa farmers while “creating of fire belt around cocoa farms” was the least performed. In terms of activities of stakeholders, “in the event of accident your company shares risks with COCOBOD” recorded the lowest mean score while “your organization is affected by the overall outputs of cocoa farmers” had the highest mean score. The study recommends that future studies must use wider geographical area to explore the relations of interest. Future studies must also include other stakeholders within the cocoa industry to ascertain their roles in enhancing or disrupting the sustainability of the cocoa sector. Also, COCOBOD and lbcs must increase sensitization of local cocoa farmers to encourage them to use good farming practices. Finally, more agricultural institutions must be established to accommodate more extension officers who will facilitate the education and sensitization of stakeholders in the cocoa industry.
Description
A thesis submitted to the department of marketing and corporate strategy, Kwame Nkrumah university of science and technology, Kumasi in partial fulfillment of the requirements for the degree of master of business administration (strategic management)