"The impact of corporate social responsibility on corporate image in the banking sector; the case study of HFC Bank Limited in Kumasi”.
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Date
2017-11
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KNUST
Abstract
Corporate Social Responsibility has become one of the major strategies used by Corporate Organizations all over the world to help in working for the environments within which they operate and also deliver up to date and quality service to the benefit of its numerous customers. Corporate Social Responsibility has become a major source by which organizations report what they are able to give back to the society within which they operate. Consistent commitment to Corporate Social Responsibility has a significant impact on the corporate image of an organization. Corporate Social Responsibility initiatives and actions are not only about charity but about transforming these ideas into useful business strategies. The purpose of this study Image of HFC Bank, using Kumasi as a case study. The study collected data from 150 customers of the bank within the Kumasi Metropolis. Data was collected from the customers with the use of questionnaire. The study adopted random sampling method in the selection of respondents. The study explored how legal, economic and ethical dimension influences Corporate Social Responsibility and Corporate Image. The issues discussed include; Corporate Social Responsibility and policies at HFC Bank, customer perception of CSR, challenges and effects of CSR projects at HFC Bank. The research findings indicates that the variables: legal, economic and Ethics have significant impact on the kind of CSR projects undertaken by organizations and impacts on the corporate image of the organization. The kind of CSR projects undertaken by HFC has the capacity to influence the image of the organization in society. The researcher recommends increased online communication, the development of CSR Department at the Corporate Head office, customer awareness of CSR projects and the timely completion of CSR projects.
Description
A Thesis Submitted In Partial Fulfilment Of The Requirements For The Award Of The Degree Master Of Business Administration (Marketing- Option).