A LATENT CLASS MODELLING APPROACH TO EVALUATING FARMERS’ PREFERENCES FOR PONA SEED YAM CERTIFICATION SYSTEMS AND THEIR WILLINGNESS TO PAY IN GHANA

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dc.contributor.authorBoadu, Paul
dc.contributor.authorAidoo, Robert
dc.contributor.authorYankyera, Kwasi Ohene
dc.contributor.authorKleih, Ulrich
dc.contributor.authorAbdoulaye, Tahirou
dc.contributor.authoret., al
dc.date.accessioned2020-06-02T16:00:15Z
dc.date.accessioned2023-04-19T01:55:04Z
dc.date.available2020-06-02T16:00:15Z
dc.date.available2023-04-19T01:55:04Z
dc.date.issued2019-01
dc.descriptionAn article published by European Centre for Research Training and Development UK.en_US
dc.description.abstractThe study employed choice experiment and latent class model to assess farmers’ preferences for seed yam certification system and their willingness to pay for certified seed yam in selected yam producing Districts in Ghana. A total of 9120 choice experiments were conducted to elicit data from 380 yam farmers. The study identified three classes/ market segments of farmers regarding preferences for Pona seed yam. The results show that farmers have more utility towards fully certified seed yam and are willing to pay GH¢719.60 (US$189.4) for a bunch (100 tubers weighing about 45kg) of fully certified seed yam. However, farmers were found to have high utility towards medium-sized Pona seed yam and are willing to pay a premium of GHC¢12.5 (US$3.3) for this attribute. The study has demonstrated high potential for the commercialization of seed yam production in Ghana through a formal seed yam certification system.en_US
dc.description.sponsorshipKNUSTen_US
dc.identifier.citationInternational Journal of Agricultural Extension and Rural Development Studies Vol.6, No.1, pp.1-25,en_US
dc.identifier.urihttps://ir.knust.edu.gh/handle/123456789/12223
dc.language.isoenen_US
dc.publisherEuropean Centre for Research Training and Development UKen_US
dc.subjectChoice Experimenten_US
dc.subjectLatent Class Modellingen_US
dc.subjectMarket Segmentationen_US
dc.subjectSeed Yamen_US
dc.subjectWillingness to payen_US
dc.titleA LATENT CLASS MODELLING APPROACH TO EVALUATING FARMERS’ PREFERENCES FOR PONA SEED YAM CERTIFICATION SYSTEMS AND THEIR WILLINGNESS TO PAY IN GHANAen_US
dc.typeArticleen_US
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