Organizational change as a tool for enhancing organization development. A case study of Coca-Cola Bottling Company Limited.
Change is seen as an essential ingredient for the growth and development of organizations. The purpose of the study was to assess change as a tool for enhancing organizational development in Coca Cola Bottling Company Ltd. In terms of methods, a Case study explanatory design was adopted for the study. The mixed approach was used in analyzing the data for the study. Sources of data were from both primary and secondary sources. One hundred and fifty of management, staff and customers (suppliers) of Coca Cola Bottling Company Ltd were sampled for the study. The results of the study indicated that Coca Cola Bottling Company Ltd has undergone some changes. Some of the changes were: changes in line of reporting, changes in the parking of finished products, reshuffling of employees and management and introduction of new product line. Both management and employees were involved in the decision for change process. It was established that most commonly used measures for the achievement of results are effective communication, employees’ commitment, leadership effectiveness, employees’ care, sense of accountability, customer centricity and organizational learning and innovation. It was also seen that high ranking officials of Coca Cola Bottling Company Ltd. resist to changes that will affect them but employees believe that the change will have great significant impact on the company. Junior employees, however, felt that their involvement for the change was significant and should be encouraged. The study recommended that top managements should be sensitized on the importance of accepting organizational change. Change embraced by the company should be in line with the trend in technology. The company should also monitor measures for effective implementation of change to ensure high level of productivity.
A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology (KNUST), in partial fulfillment of the requirement for the degree of Master of Business Administration (Strategic Mgt. and Consulting),