Browsing by Author "Tamimu, Habiba"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Evaluating mobile money services in Ghana; a survey conducted in and around Madina.
    (KNUST, 2017-06) Tamimu, Habiba
    Mobile technologies have become a part of normal life and are changing economic life in developing countries. Almost everybody make use of mobile phone in doing many transactions from business to private usage. This has brought about the advent of mobile money services (MMS) by the telecommunication companies in most African countries, with which Ghana is no exception. Since the inception of this MMS into the Ghanaian economy, there has been a perceived high patronage by the populace. As such there has been spring up of numerous small merchant organizations for this services across all length and breadth of the country. However, there has not been enough studies to evaluate the extent of usage of the volume of mobile money transactions, people‘s preference for the services of mobile money and the challenges of mobile money services thereof. Therefore, this study was set to fill that gap in academia and for stakeholders of the MMS in Ghana to take a cue from. The study conducted a survey in and around Madina in the Greater Accra region using a questionnaire to solicit data on the objectives of the study. A sample of 150 respondents were selected comprising subscribers and merchants of mobile money services in this area. The findings revealed that mobile technology has advanced in functionality and volume of transactions to the extent of enabling users to have financial transactions with their handsets. For instance, it was revealed that the mobile money service is used for paying bills, for meeting daily expenses, for making purchases, for winning social recognition etc. However, a major worry of customers about mobile commerce applications are issues related to trust in terms of security and privacy, is justified to have an impact on customers‘ perception of the service and therefore their intention to use the service. The study therefore concludes with recommendations that would help the major stakeholders of the MMS to improve on the services and create value for users and policy makers.