Browsing by Author "Markwei, Magdalene Martekor"

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    Activities of untrained artists and their effects on advertising in the Kumasi Metropolis.
    (August, 2009.) Markwei, Magdalene Martekor
    Art is a necessity in advertising but most Ghanaians do not really appreciate the significance of art in an advertisement. For this reason they use untrained artists for their advertisements, who end up producing poor advertisements. The people within the Kumasi metropolis patronize the services of untrained artists because of low fees. As a result, untrained artists are gradually taking over the advertising industry in Kumasi. In this study, the descriptive method of qualitative study was used to undertake the research. After the research, the researcher found out that the works of untrained artists affect advertising because their works reduce the high standards of advertising. This, however, denies clients from getting the full benefit of advertising. Also, after criticising, appreciating and documenting the works of untrained artists, it was realized that most of their works had poor creative concepts poor layout and illustration. This thesis finally recommends that perodic and less expensive courses and Awards Night should be organised for the untrained artists in Kumasi so that they can learn and be motivatied to produce good advertisement for their clients.