Exploring Service Quality in the Cocoa Industry; a Case Study of Cocoa Marketing Company, Takoradi Port

Simple item page
dc.contributor.authorEssamuah, Samuel Benyarko
dc.date.accessioned2011-08-24T08:30:26Z
dc.date.accessioned2023-04-19T00:20:02Z
dc.date.available2011-08-24T08:30:26Z
dc.date.available2023-04-19T00:20:02Z
dc.date.issued2007-08-24
dc.descriptionA dissertation submitted to the School of Business, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirement for the degree of Master of Business Administration, 2007en_US
dc.description.abstractService quality is an important antecedent of consumer assessments of value in an attempt to establish a competitive advantage marketing practitioners often seek to differentiate their service offering upon service quality. In today's world of intense competition, the key to sustainable competitive advantage lies in delivery high quality service that will in turn result in satisfied customers. The service quality and customer satisfaction are the core concepts that form the crux of marketing theory and practice. The study therefore is to identify and access the key determinants of service quality usins; "SERVQUAL" dimensions and its application by Cocoa Marketing Company. To achieve the objective of the study, a sample size of 78 was selected from the clients. Questionnaires, couple with personal interview were used as the main research instrument. Both purposive and quota sampling techniques were also used. The primary data collected was analyzed by the use of tables and charts. Descriptive statistics was used to summarize the information. The study revealed that the service quality dimensions, reliability, tangibility, responsiveness and empathy were not fully utilized at Cocoa Marketing Company, Takoradi, except the assurance dimension. The study recommends that C.M.C. should adopt marketing oriented approach, by identifying and satisfying customer needs profitably in its operations.en_US
dc.description.sponsorshipKNUSTen_US
dc.identifier.urihttps://ir.knust.edu.gh/handle/123456789/1098
dc.language.isoenen_US
dc.relation.ispartofseries4546;
dc.titleExploring Service Quality in the Cocoa Industry; a Case Study of Cocoa Marketing Company, Takoradi Porten_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
KNUST Library.pdf
Size:
7.09 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 2 of 2
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download
Collections
Student Thesis