The impact of product innovation as a competitive strategy on sales performance: A case study of the Coca-Cola Company of Ghana Limited
| dc.contributor.author | Owusu, Edward Osei | |
| dc.date.accessioned | 2014-03-27T15:42:18Z | |
| dc.date.accessioned | 2023-04-21T18:07:20Z | |
| dc.date.available | 2014-03-27T15:42:18Z | |
| dc.date.available | 2023-04-21T18:07:20Z | |
| dc.date.issued | 2009 | |
| dc.description | A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirement for the award of Master of Business Administration | en_US |
| dc.description.sponsorship | KNUST | en_US |
| dc.identifier.uri | https://ir.knust.edu.gh/handle/123456789/5921 | |
| dc.language.iso | en | en_US |
| dc.title | The impact of product innovation as a competitive strategy on sales performance: A case study of the Coca-Cola Company of Ghana Limited | en_US |
| dc.type | Thesis | en_US |
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