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|Title: ||Conceptualisation of the consultancy pricing paradox|
|Authors: ||Owusu-Manu, De-Graft|
Holt, Gary D.
Edwards, David J.
|Issue Date: ||2012|
|Publisher: ||Structural Survey|
|Citation: ||Structural Survey, (2012) Vol. 30 Iss: 4, pp.357 - 378|
|Abstract: ||Despite widespread demand for consultants and especially within the surveying
profession, driving forces of service/pricing/quality are not fully understood and have received
minimal research attention. The purpose of this paper is to review contemporary knowledge in this
field, highlighting en route the dilemmas of the consultancy pricing paradox.
Methodology is of axiological, philosophical tradition –
induction and inference, generalized concepts and theories. A critique of extant literature underpins
a theoretical pricing problem framework, a future research agenda, and a model of the pricing
The study elucidates paradoxical aspects regarding value perceptions, objectives,
strategies, cost recovery, competition and systematic processes. It conceptually models the dilemma
of service pricing and suggests a research agenda based on process and value, nature of service,
The formalisation of the paradox and development of the
conceptual model opens opportunities for a new research agenda in the future, which is highlighted as
part of the study.|
|Description: ||This Article was published by Structural Survey, (2012) Vol. 30 Iss: 4, pp.357 - 378|
|Appears in Collections:||College of Architecture and Planning|
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