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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/9524

Title: Conceptualisation of the consultancy pricing paradox
Authors: Owusu-Manu, De-Graft
Holt, Gary D.
Adesi, Michael
Edwards, David J.
Badu, Edward
Keywords: Surveying
Pricing policy
Issue Date: 2012
Publisher: Structural Survey
Citation: Structural Survey, (2012) Vol. 30 Iss: 4, pp.357 - 378
Abstract: Despite widespread demand for consultants and especially within the surveying profession, driving forces of service/pricing/quality are not fully understood and have received minimal research attention. The purpose of this paper is to review contemporary knowledge in this field, highlighting en route the dilemmas of the consultancy pricing paradox. Methodology is of axiological, philosophical tradition – induction and inference, generalized concepts and theories. A critique of extant literature underpins a theoretical pricing problem framework, a future research agenda, and a model of the pricing The study elucidates paradoxical aspects regarding value perceptions, objectives, strategies, cost recovery, competition and systematic processes. It conceptually models the dilemma of service pricing and suggests a research agenda based on process and value, nature of service, The formalisation of the paradox and development of the conceptual model opens opportunities for a new research agenda in the future, which is highlighted as part of the study.
Description: This Article was published by Structural Survey, (2012) Vol. 30 Iss: 4, pp.357 - 378
URI: http://hdl.handle.net/123456789/9524
Appears in Collections:College of Architecture and Planning

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