The moderation effect of strategic planning and innovative capabilities on the performance in selected insurance companies
Loading...
Date
2016-11-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
The purpose of this study was to assess the moderation effect of Strategic Planning and
Innovative Capabilities on Performance in selected Insurance Companies. Secondary data
for the research was collected by reviewing textbooks, journals, articles, magazines,
publications, industry reports, etc. to gather historical perspectives of the research data from
renowned authors and researchers. Primary data was gathered with the aid of questionnaires.
One hundred (100) questionnaires were sent to employees of the Greater-Accra region of
selected insurance companies. Sixty Five (65) responses were obtained representing a
response rate of 65%. The results of the administered questionnaires showed a fairly low
level of agreement for the features of the various dimensions of strategic planning and
innovative capabilities in the insurance companies. However, this study showed the middle
level and low level staff of the companies has little knowledge about strategic planning and
innovative capabilities of the compa nies. The top management does all the strategic
planning and innovations in the company but it is not communicated to the staff. This study
also showed that middle and low level employees were ignorant about most major decision
of the companies. The researcher recommends that management must ensure that all the
department of the organisation is committed to the strategic planning process and
implementation. In events where there is breakdown of processes in the organisation, it
renders such all efforts ineffective and therefore detrimental to the success of the
organisation
Description
A thesis submitted to The School of Business, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for Masters in Business Administration (Strategic Management and Consulting), 2015