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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/9182

Title: The impact of strategic planning on newspaper performance in Ghana
Authors: Kotei, Naomi Adei
Issue Date: 10-Oct-2016
Abstract: Over the years, strategic planning has been practiced in many organizations and its impact on performance has shown positive results through researches done by renowned management experts and scholars. Many are the challenges facing the newspaper industry and the fast moving pace of technology has given birth to alternative sources of information, thereby causing decline in the patronage of newspapers. This research therefore sought to investigate into the application of strategic planning and its effects on performance, that is, circulation/ readership in Ghana’s newspaper industry. Primary data used for the study was obtained by administering 80 questionnaires to respondents in the Accra Metropolis of the Greater Accra Region in Ghana. 76 employees drawn from a population of 460 responded to the questionnaires and they were sampled using both purposive and simple random methods of sampling. Findings from the research revealed that participation of staff in the implementation process was low due to lack of motivational systems to reward employees who meet performance targets in their respective organizations. Also, the economic instability of the country had affected the quality and prices of newspapers produced because of the high prices of raw materials increasing cost of production. Even though the industry has qualified and skilled staff to take up its business operations, lack of adequate financial resources to help push implementation processes and improve on technology has become a major problem. Some newspapers readers also gave their views on the challenges facing the industry and gave their opinions on the way forward for the industry. Recommendations based on these findings included the placement of reward systems to motivate staff when they meet set targets to enhance their participation in the strategic planning process.
Description: A Thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of Master of Business Administration (Strategic Management and Consulting Option), 2015
URI: http://hdl.handle.net/123456789/9182
Appears in Collections:College of Arts and Social Sciences

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