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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/8959

Title: Assessing the effect of strategic planning on the performance of Microfinance Institutions in Ghana: moderation effect of marketing and managerial capability
Authors: Joseph, Adjei
Issue Date: 28-Sep-2016
Abstract: Many companies today from multi-billion dollar corporations to Microfinance enterprises fail in one way or the other, not because they are incompetent, but because they do not have a solid grasp of what business strategy really is. Again, implementation of strategy has been identified as an enigma and source of frustration in many companies. Unfortunately, few studies have addressed issues relating to strategy-making processes of MFIs. This study generally sought to assess the interactive effect of strategic planning, managerial and marketing capabilities on the performance of MFIs in Ghana. The study adopted a descriptive approach. Out of a total of 64 licenced MFIs in the Ashanti Region, the study drew 60 MFIs for the study. In all 200 respondents were selected from the 60 MFIs. The main sources of data comprised primary and secondary data. The researcher adopted purposive sampling technique in selecting respondents. Questionnaires constituted the main research instrument. At the end, the study found that microfinance institutions involved in a generally accurate and frequent strategic planning activities. In investigating the direct impact of strategic planning on the performance of the microfinance institutions, the study found that only firm size had a significant impact on performance (B = 5.931, sig = 0.000). The coefficients of the organisational capability variables; marketing (B = 0.86, p> 0.10) and managerial (B = 0.25, p> 0.10) shows that though marketing and managerial capability have a positive effect on performance, the impact of each variable was not strong or adequate. It is therefore recommended that management undertakes periodic comprehensive analysis in addition to effective evaluation and control to identify strengths and weaknesses as well as possible threats and opportunities that may exist. Again, MFIs are also encouraged to consider inorganic growth through Mergers and Acquisitions if they need to expand and grow their market share.
Description: A thesis submitted to the Department and Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirement for the award of Master of Business Administration (Strategic Management & Consulting), 2015.
URI: http://hdl.handle.net/123456789/8959
Appears in Collections:College of Arts and Social Sciences

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