ASSESSING THE AWARENESS OF SELECTED INVESTMENT PRODUCTS IN SUAME MAGAZINE AREA
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Date
August , 2015
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Abstract
The aim of study is to assess the awareness level of some selected investment products among artisans at Suame Magazine, to find out the source of information about investment product among artisans, to ascertain how one education background affects the awareness level of investment. The study obtained information from one hundred and thirty respondents from an initial target of one hundred and fifty (150) mainly through questionnaire. The results indicates that majority of artisans are not familiar with investment products with the exception of treasury bills. Moreover, it is also realized that those with higher educational background had more knowledge about investment than those with little education, the main source of information to artisans in relation to investment was mainly through friends but other sources like radio and television was quite high among artisans. Among the recommendations made are that financial institution should embark on massive education on the importance of investment as most artisans and for that most in the informal sector do not know much about financial market and investment in general. Moreover, the sales and marketing department of financial institutions should train more sales personnel‟s to carry out this project of sensitizing the general public especially artisans around Suame Magazine and those in the informal sector. Financial institution should endeavor to advertise more on its investment products, channels such as television, the newspapers and especially radio has become important avenues for dissemination of information to a large group of people which can help the drive to sensitize people on investment.
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A Thesis submitted to the Department of Accounting and Finance, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Business Administration (Finance Option)