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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/8422

Title: Marketing Orientation of Quantity Surveying Consultancy Firms in Ghana: Practices, Barriers and Potential Innovations
Authors: Yankey, Jonas Ekow
Keywords: Innovation, Marketing practices, Marketing Barriers
Issue Date: 30-May-2013
Abstract: The potential of marketing as an investment for competetive advantage coupled with the intense competition that characterizes the business environment of Quantity Surveying Consultancy Firms (QSCF) has sparked the need for some appraisal of the stage of marketing development of the QSCF in Ghana...
Description: A thesis submitted to the Department of Building Technology, Kwame Nkrumah University of Science and Technology in partial fulfillment for the degree of Master of Science in Construction Management, 2013.
URI: http://hdl.handle.net/123456789/8422
Appears in Collections:College of Architecture and Planning

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