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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5528

Title: Developing a System for Multi-Level Internet Marketing, Enterprise Application (Itechmedia)
Authors: Agyapong, Kwame Boakye
Issue Date: 13-Sep-2012
Abstract: Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. The paper’s intention is to deal with the issues of the comprehensive multi- level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels. The author presents some basic principles of internal and external integration of the marketing inside and outside the business systems. It is suggested an integration methodology to be used for the conceptualization and development of the -integration process. Another aspect of the paper is the presentation of models for vertical and horizontal markets and marketing integration beyond the boundary of the business systems. Some of the problems of marketing networking process are also discussed in the article. This paper again presents some issues of e-commerce adoption by SMEs in Ghana. It highlights findings from a series of semi-structured interviews with the SME managers in Ghana concerning the impediments of adopting and implementing e-commerce in the organizations. The findings reveal that SMEs do not embrace e-commerce because there are skeptical with some of the e-commerce components. Among the barriers include lack of knowledge in e-commerce; not interested with fancy stuff; irrelevant to their businesses; and influenced by the failure rate of their peers. Results are discussed and some implications for the management are made.
Description: A Thesis submitted to the Department of Computer Science, Kwame Nkrumah University of Science Technology in partial fulfilment of the requirements for the degree of Master of Philosophy in Information Technology Department of Computer Science, College of Science.2012
URI: http://hdl.handle.net/123456789/5528
Appears in Collections:College of Science

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