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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5083

Title: Techniques of marketing Library Services and Facilities: A Case Study of Ashanti Regional Library
Authors: Boakye, J
Keywords: Marketing Techniques
Library Services
Ashanti Regional Library
Current Awareness
Guiding systems
Issue Date: 2003
Publisher: KNUST
Citation: Journal of Science and Technology, Vol. 23 No.1, pp 43-47
Abstract: The paper discusses a number of techniques that are used in marketing library services and facilities. These include the use of the mass media, newsletters, leaflets, Flyers, brochures, signposts, shelf labels, catalogues (catalogue cards and Online Public Access Catalogue-OPAC) and current awareness services. The application of these marketing tools at the Ashanti Regional Library in Kumasi and the shortcomings observed during a survey at the library have also been discussed. A number of suggestions towards improving the marketing of the library so as to increase its patronage have been offered. It is hoped that maximum use will be made of the library's services and facilities if the suggestions are favourably considered.
Description: Article published in the Journal of Science and Technology, Vol. 23 No.1, pp 43-47
URI: http://hdl.handle.net/123456789/5083
ISSN: 08550395
Appears in Collections:Journal of Science and Technology 2000-

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