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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4943

Title: The Effects of the Internet Application on the Performance of Travel and Tour Firms in Ghana: (A Case Study of FJ Travel and Tour Company)
Authors: Amoh-Agyare, Frank
Issue Date: 13-Feb-2012
Abstract: The objective of this research is to find out the effect of Internet application on the performance of Travel and tour firms in Ghana, with FJ Travel and Tour Ghana Limited as a case study. Interviews and questionnaire were used to gather data for this research. Three sets of questionnaires were used to gather data. These questionnaires were designed for staff and customers of FJ Travel and Tour. Respondents were asked to indicate how the use or otherwise of the internet by FJ Travel and Tour Ghana Limited has impacted on their businesses. Data was also gathered from interviews. The interview was designed in a manner in which the questions were such that it allowed the respondents to come out with their own views and experiences. The findings showed that firms in Ghana are not performing well in using the Internet in reaching their target market, with regards to website availability, customers’ knowledge about the websites, in cases where they exist, ease-of use, reliability, quality and convenience of their internet services. It has been established that e-commerce is a very important line, service firms in Ghana must take on, if only they want to stay ahead, this is because consumers are becoming more sophisticated, as they demand a much easier and faster access to products and services. The researcher recommended that firms in Ghana should focus their marketing communications on convincing consumers by using the internet, because it is cheaper doing business on-line. They should also start scanning the internet to monitor customer-buying patterns and competitive activities etc. as well as using video conferencing and application software in their management.
Description: A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Commonwealth Executive Masters of Business Administration, June-2012
URI: http://hdl.handle.net/123456789/4943
Appears in Collections:Distance Learning

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