The role of sculpture in the promotion of tourism in Ashanti Region: A Case of Ahwiaa wood carvers centre, craft shops and Centre for National Culture.

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February, 2010.
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Abstract
In promoting the tourism industry through Sculpture works in the Ashanti Region a lot needs to be done as regards the involvement of customers in the business. If customers do not know what products and services one offers then business of these artisans especially sculptors would not survive in today’s competitive world. As a way of solving these lapses, effective communication need to be used to ensure that the business generates the needed sales and profit and this can be achieved by developing the appropriate promotional mix. Promotion is used to communicate with customers with respect to product offerings. Promotion is used by organizations to communicate with customers with respect to their product offerings. The aim of this research was to provide a better understanding of how Sculpture and Tourism potentials in Ghana with specific reference to Ahwiaa Crafts Centre and Centre for National Culture, Kumasi, contribute to the development of Ghana. Firstly the findings showed that there are more males than females that is, 57.1% and 42.9 in trade in the Ashanti Region. Secondly, the findings showed that all the respondents contacted accepted the view that providers and producers of sculpture have set objectives in promoting sculpture and tourism potentials in Ghana. Thirdly, the findings provided strategies to be adopted to promote tourism potentials in Ashanti Region. This thesis is divided into five chapters. The first chapter deals with the introduction of the topic. The second deals with the relevant and related literature to show what extent the topic has been handled by other scholars and the areas not dealt with. The third chapter deals with how the researcher went about in conducting the research. The various activities carried by the researcher in this chapter comprise stating the purpose of the study, the approaches (that is, both qualitative and quantitative), the research strategy (which was case study), population and sampling techniques, data sources and data collection techniques. The fourth chapter deals with the presentation of data from the field and its analysis. The chapter five deals with the summary and conclusion of the major findings of the study recommendations and also provides suggestions for future studies.
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A thesis submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Master of Arts African Art and Culture on
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