Examining the influence of outsourcing on firm performance: the moderating roles of environmental dynamism and business strategy. Evidence from beverage manufacturing firms in ghana.
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Date
2023
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KNUST
Abstract
To minimize expenses and boost output, many businesses are turning to the practice of outsourcing. The overall objective of this study was to examine the influence of outsourcing on firm performance considering the moderating roles of environmental dynamism and business strategy with evidence from manufacturing firms in Ghana. The researcher adopted the use of a explanatory research design and a quantitative approach to this study. This study's sample was comprised of businesses producing beverages in Ghana, with an emphasis on the Ashanti and Greater Accra regions. These firms were selected using the convenience sampling technique, which provided the researcher with respondents who were readily available to answer the questionnaires distributed to them. The study used a sample of 120 firms. The data for the research was analyzed using Statistical Package for Social Sciences v22. Based on the findings, the study concluded that the analysis demonstrated a significant and positive influence of outsourcing on the performance of manufacturing firms in Ghana. The study unveiled a positive and significant moderating effect of environmental dynamism on the relationship between outsourcing and firm performance. Contrary to expectations, the analysis revealed that business strategy does not significantly moderate the relationship between outsourcing and firm performance for manufacturing firms in Ghana. The study based on the analysis recommended that manufacturing firms in Ghana actively consider and implement outsourcing strategies to leverage external expertise, streamline processes, and realize improvements in their performance. The study also recommended that manufacturing firms recognize the dynamic nature of their operating environment and strategically embrace outsourcing as a tool for agility and innovation. By doing so, firms can navigate market fluctuations more effectively and tap into external knowledge to drive performance enhancements
Description
A thesis submitted to the department of supply chain and information systems, kunst, school of business in partial fulfillment of the requirement for the award of the degree of master of science (logistics and supply chain management)