The impact of corporate social responsibility on performance of small and medium scale enterprises (smes) in ghana. The moderating role of institutional pressure. A case study at the kumasi metropolis
No Thumbnail Available
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
KNUST
Abstract
This study seeks to examine the effect of corporate social responsibility on firms’ performance of smes in the Kumasi metropolis, considering the moderating role of institutional pressure. The study used the purposive sampling technique to sample 150 smes for this study. The correlation matrix by pearson was used to check for multi-collinearity among variables. Regression models were adopted by the researcher to test for the relationship among the variables. Research results show a positive relationship between corporate social responsibility and firm performance among smes in the kumasi metropolis, but this correlation is not statistically significant. Therefore, awareness of corporate social responsibility (csr) by smes does not necessarily improve their performance. Therefore, even though smes contribute to the economic, environmental and social development of their communities, which increases the financial burden on companies, it does not necessarily improve their performance. Moreover, research results show that the relationship between institutional pressure and sme performance is not statistically significant. Therefore, pressure from various agencies on smes does not improve their performance. The study recommends that smes should intensify efforts to educate the public on their primary responsibilities, various commitments to other stakeholders, and operational/financial limitations. Moreover, smes should give extensive attention to the current status of the institutional environment and any changes that arise, complying with institutional constraints to avoid being penalized for violating stakeholders’ expectations. Finally, firms should involve the community while planning, developing, implementing, and evaluating csr projects
Description
This thesis is submitted to the school of business, college of humanities and social sciences, Kwame Nkrumah university of science and technology Kumasi, in partial fulfillment of the requirements for the degree of master of business administration (strategic management)