Effect Of Total Quality Management On Firm Performance: The Moderating Role Of Competitive Intensity.
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Date
2023
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KNUST
Abstract
The main objective of the study is to examine the relationship between total quality management, competitive intensity and firm performance. The resource-based theory which is a management model for identifying strategic resources that a company can use to gain a sustainable competitive advantage and contingency theory, which indicates that any firm has a variety of strategic options that it can use to build a long-term competitive edge are used in this study. The study used a descriptive research design. The targeted population for the study comprises registered SMEs in Tamale which is the capital city of the Northern region of Ghana. The sample size for this study is based on the “rule of five”, therefore the sample size for this study was 250. The study is using a non-probability sampling method called the purposive sampling technique. Bearing in mind the analysis mission, information is obtained directly from primary sources. A closed-ended questionnaire with 44 questions is the instrument being used to collect the data. Cronbach's alpha is used in SPSS to determine the validity of the research instrument. The rate of recurrence, percentages, means and standard deviations are included. The study used regression and correlation analysis in testing the significance of the variables to the dependent variable at a 95% confidence level. The study found that TQM has a positive and significant influence on the firm performance. It was also revealed that competitive intensity has a negative and significant influence on firm performance. Therefore the study concluded that TQM has a positive relationship with firm performance and this relationship negatively influences competitive intensity. It is recommended that businesses make sure that their employees obtain the appropriate quality training and support ongoing improvement under the direction of senior management.
Description
A thesis submitted to the department of supply chain and information systems, institute of distance learning, kwame nkrumah university of science and technology, in partial fulfillment of the requirements for the degree of master of science (logistics and supply chain management)