Assessing the impact of stakeholder engagement in the success of project management: a case study of the Guinness Ghana Breweries Local Raw Material Project
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Date
NOVEMBER, 2018
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Abstract
This study was conducted to assess if stakeholder engagement strategy employed in the
Guinness Ghana Breweries Local Raw Material project had an impact in the successful
execution of the project. Key focus was given to the scale up phase in 2012. This project
intended to significantly substitute imported raw material like Barley with local substitutes
such as Sorghum, Maize and Cassava by developing local supply chains across Ghana to
feed their production site. Purposive sampling technique was used to select five (5) key
frontline project team members who worked on the project. These frontline project team
members were subjected to a focused group discussion with the aid of a semi structured
interview guide to identify the factors that went into the stakeholder engagement strategies
developed and used in the execution of the project. Outputs from the focused group session
was subjected to a confirmation test by way of a structured questionnaire administered to
approximately seventy-five (75) stakeholder respondents randomly selected. At the end of
the study, 92% of respondents gave feedback on the options presented to them. Sixty (60) %
agreed that a combination of influence, stake in the project and political influence where the
main factors that affected the stakeholder engagement strategy. Majority of respondents also
agreed to stakeholder expectation being the critical success criteria for projects as was
depicted by the linear line in the results. The data was further subjected to a regression
analysis to test the level of significance between responses from success criteria and
stakeholder engagement strategies. At the end of the study, it was revealed that the P-value
was greater than the alpha implying stakeholder engagement strategies adopted by the
project had an impact on the project‟s success. It was recommended the stakeholder
engagement process should be embedded at the early stages of the project and reviewed
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throughout the project life cycle. It is recommended further study be carried out to added to
the current literature gap.
Description
A thesis submitted to the Department of Construction Technology and Management, Kwame Nkrumah University of Science and Technology in partial fulfillment requirement for the Award of Master of Science in Project Management.
Keywords
Stakeholder, Engagement, Project, Strategy