Quality control standards in television broadcasting: a case study of Kwese Free TV – Ghana
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Date
NOVEMBER, 2018
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Abstract
Although the current dispensation of television broadcasting looks very exciting to the
Tv viewer in Ghana, a lot needs to be done to ensure sanity on the screens. Television
shapes the life style of the society (viewer), hence the need to deploy quality control
measures to derive the best Tv broadcasting has on offer. The aim of the study was
therefore to assess the quality control standards in television broadcasting in Ghana
with the focus on Kwese Free TV. The set objectives were to evaluate the compliance
protocol of Kwese Free TV, to assess quality control measures that are implemented by
Kwese Free TV and to determine the effectiveness of quality control measures that is
adopted by Kwese Free TV. The research was inductive in nature. Descriptive case
study was adopted as the research design focused on qualitative studies. This form of
research approach was adopted because the study aimed at creating analytical themes
to give deeper understanding to quality control standards at Kwese Free TV. An
interview guide was used for data collection and a primary data collection tool that is
made up of open-ended questions. The population of the study was the staff members
of Kwese Free TV and it is out of this that further sampling was made. A total sample
size of five respondents were selected for the interview. The collected data were
analyzed according to themes. The findings gathered indicates that the regulatory
bodies have played and continue to play a significant role in how the TV network
operates in terms of quality but the internal culture at Kwese Free TV is one that depicts
conformity and adherence to quality control due to their bureaucratic procedures. This
act if upheld can influence advertisers and reflect in their revenue generation. It was
therefore recommended that, there is the need to institute and intensify education of
media houses on the importance of complying with set regulations to ensure better
compliance to the existing regulations governing the programming content of television
broadcasting
Description
A Thesis submitted to the Department of Construction Technology and Management, College of Art and Built Environment in partial fulfilment of the requirements for the degree of Master Of Science.
Keywords
Quality, Control, Standards, Television, Broadcasting, Kwese Free TV