Proposed implementaion strategies for adoption of mobile point of sale device
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Date
APRIL, 2019
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Abstract
Technology within Financial Service Organizations in Ghana has gained roots since the
emergence of the first Automated Teller Machine, alternate delivery channels and the
creation of a national switch (E-Zwich) in April 2008 by the Bank of Ghana. However,
this research focuses on assessing the impact of Mobile Point of Sale device, an
alternate delivery banking channel as against several discussions concerning; its impact
penetration on the non-banking population, increasing the dormant bank customer base
and increasing money mobilized from customers. In addition, various implementation
strategies will be proposed after assessing the impact of Mobile Point of Sale device.
Primary data was gathered from customers and Financial Service Organizations and
captured into a Statistical tool and tested hypothetically via T-tests and Anova. Major
findings indicated that impact penetration of non-banking population by the usage of
Mobile Point of Sale devices was not the same. Time and convenience were assured
even though security and accessibility were an issue. In terms of increasing the dormant
bank customer base, convenience and security had different impacts with convenience
impacting positively whereas security impacted negatively. With regards to money
mobilized from customers using Mobile Point of Sale device, Microfinances and Non banking Financial Services showed increases although Banks and Savings & Loans did
not show any increase in money mobilized. Major limitations to the impact of Mobile
Point of Sale device was associated with security and accessibility. There will be no
costs to customers of Financial Service Organizations that deploy Mobile Point of Sale
devices since it will be considered as an alternate delivery banking channel to provide
value added services to their customers. As such, proposed implementation strategies
to augment these limitations was to implement a Mobile App or USSD banking service
but preference was given to USSD due to its benefits over the Mobile App. USSD was
identified to complement Mobile Point of Sale device since it provided a self-service
customer interaction at a cheaper cost, ensured better security and was easily accessible
without internet access
Description
A thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirement for the degree in Msc. Information Technology,
Keywords
Implementation strategies, Mobile, Sales device