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Title: | Changing the face of reference and user services: Adoption of social media in top Ghanaian academic libraries |
Authors: | Ahenkorah-Marfo, Michael Akussah, Harry |
Keywords: | Academic libraries Reference services Ghana Social media User services Web2.0 technologies |
Issue Date: | 2016 |
Publisher: | Published in Reference Services Review |
Citation: | Michael Ahenkorah-Marfo, Harry Akussah, (2016) "Changing the face of reference and user services: Adoption of social media in top Ghanaian academic libraries", Reference Services Review, Vol. 44 Issue: 3, pp.219-236 |
Abstract: | Purpose – Social media allows collaboration, participation and sharing in libraries with users. The purpose of this study is to examine the response of academic librarians in Ghana to the use of social media in reference and user services. Design/methodology/approach – It is a quantitative study that used the Likert type of questionnaire insolicitingtheviewsofacademiclibrariansfromsixpublicandprivateuniversitiesin Ghanaontheirknowledgeanduseofsocialmediainprovidingreferenceanduserservices. Findings – Thefindingsofthestudyindicatethatmajorityofacademiclibrariansareknowledgeable andusesocialmediaforbothpersonalandwork-relatedpurposes.They,however,lackadequateskills tousethearrayofsocialmediatoolstomakeremarkabledifferenceinservicedelivery.Forthisreason, theyfindthetraditionalmodeofservicedeliveryacomfortzone. Practical implications – Higher education policy makers in Ghana and elsewhere would find the resultsusefulindecisionsonthetypesofsocialmediatoolstouseinuniversitiesandcolleges. Originality/value – Thestudyprovidesin-depthanalysisoftheimpactofsocialmediaonreference and user services in Ghanaian libraries, which is deficient in literature. It also recommends change in policy direction and t raining to whipup interest in librarians to use social media. |
Description: | An article published in the journal Reference Services Review, Vol. 44 Issue: 3, pp.219-236, https://doi.org/10.1108/RSR-01-2016-0001 |
URI: | http://hdl.handle.net/123456789/11640 |
Appears in Collections: | Library
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