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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/10896

Title: Analysis of opening credits design in Ghanaian movie title sequence
Authors: Ismaila, Moro
Ayim, Bertha A.
Nunoo, Francis K. N.
Issue Date: 12-Apr-2017
Publisher: ICIDA
Citation: ICIDA 2017 - 6th International Conference on Infrastructure Development in Africa - 12-14 April 2017
Abstract: The title sequence employed in a movie plays a significant role in the success of that movie’s production. A title sequence comes in two parts: the Opening credits, and the End credits. More emphasis is placed on opening credits since they are designed creatively, according to the genre of the movie, to set the tone and emotions of the viewers towards the main story. An End or Closing credit comes at the end of the movie to acknowledge all those who contributed to that movie’s production. In the case of Ghanaian movies, little is known about how title sequences are employed to prepare the minds and emotions of viewers at the start of the movies. Findings from the authors’ preliminary studies revealed some shortfalls in the local movie title sequence designs. The authors employed a qualitative research approach in this study. Content analysis on selected Ghanaian movies were conducted in which the title sequences were analysed according to title sequence Style, Typography, Background, Visual effects, Background music and Tone setting categorisations proposed by Deborah (2001), which has been used in many movie title sequence studies. The authors found that there is fixation and a widespread use of direct computer fonts, overly simplified designs, inappropriate sounds, and non-conforming opening sequences that do not match the movies’ genres as far as creating required emotions in the viewers. By considering the Sequence Style, Typographical elements, Background image/scene, Visual effects, Background music and Impact on expected tone setting, the designers of Ghanaian movie title sequences would be able to produce movie title sequences in a way that can set the right tone and emotions in their viewers.
Description: In the proceedings of the 6th International Conference on Infrastructure Development in Africa, 12th April, 2017, KNUST, Ghana
URI: http://hdl.handle.net/123456789/10896
Appears in Collections:College of Architecture and Planning

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