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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/10304

Title: The impact of promotional strategies on customer attraction: the Stanbic Bank Ghana Limited experience.
Authors: Adarkwah, Emmanuel
Issue Date: 25-Jan-2017
Abstract: In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic In an increasing competitive banking environment and economic meltdown,meltdown,meltdown, meltdown, the design of the design of the design of the design of the design of the design of the design of a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. a prolific product and services promotional strategies can be critical success factor. In In this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to this regard, study sought to assessassess the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer the impact of promotional strategies on customer attraction attraction attraction attraction attraction attraction within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with within the Ghanaian banking industry with particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank particular focus on Stanbic Bank Ghana Limited Ghana Limited Ghana LimitedGhana LimitedGhana Limited Ghana Limited Ghana LimitedGhana Limited. The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted The specific objectives were to identify promotional strategies adopted by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and by Stanbic Bank from 2006 to 2015, the level of usage promotion strategies and how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. how they affect customer attraction. The research The researchThe research The research The researchThe researchThe researchThe research design was the design was the design was the design was the design was the design was the design was the design was the design was the descriptive method descriptive method descriptive method descriptive methoddescriptive methoddescriptive method where the data was where the data was where the data was where the data was where the data was where the data was where the data was where the data was mostly mostly mostly mostly analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. analysed quantitatively. Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to Secondary source of data was used to achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of achieve the research objectives. The data was obtained from marketing department of Stanbic BankStanbic Bank Stanbic BankStanbic BankStanbic BankStanbic Bank from 2006 to 2015. The study reve from 2006 to 2015. The study reve from 2006 to 2015. The study reve from 2006 to 2015. The study revefrom 2006 to 2015. The study reve from 2006 to 2015. The study reve from 2006 to 2015. The study reve from 2006 to 2015. The study revefrom 2006 to 2015. The study reve from 2006 to 2015. The study revefrom 2006 to 2015. The study revefrom 2006 to 2015. The study reve from 2006 to 2015. The study revefrom 2006 to 2015. The study revealed that aled that aled that StaSta nbic Bank nbic Banknbic Banknbic Bank adopted three adopted three adopted three adopted three adopted three important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling important promotional strategies that include advertising strategy, personal selling strategy and sales promotion strategy and sales promotion strategy and sales promotion strategystrategy and sales promotion strategystrategy and sales promotion strategystrategy and sales promotion strategystrategy and sales promotion strategy strategy and sales promotion strategystrategy and sales promotion strategystrategy and sales promotion strategy strategy and sales promotion strategy and sales promotion strategy and sales promotion strategy and sales promotion strategy and sales promotion strategy and sales promotion strategy and sales promotion to attract customers to attract customersto attract customersto attract customers to attract customers to attract customersto attract customers to attract customersto attract customersto attract customers to attract customersto attract customers . It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to It was found that from 2006 to 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were 2015 about 102 promotional strategies were implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic implemented by management of Stanbic Bank. Bank. Bank. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. The highest usage of promotion strategy was recorded in 2015 to attract customers. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively. This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively.This was followed by 12 promotion strategies in 2006 and 2014 respectively. The The Regression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the im Regression Analysis was performed to assess the imRegression Analysis was performed to assess the im Regression Analysis was performed to assess the imRegression Analysis was performed to assess the imRegression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the imRegression Analysis was performed to assess the im Regression Analysis was performed to assess the im Regression Analysis was performed to assess the im pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted pact of promotion strategies adopted by Stanby Stanby Stanby Stanby Stan bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. bic Bank on customer attraction. It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of It was concluded that promotion strategies of Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended Stabic Bank has positive impact on customer attraction. It was therefore recommended that Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good Stanbic Bank should maintain good relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create relationship with their customers so as to create awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to awareness about the new strategies or products that would be developed from time to time.
Description: A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame A thesis submitted to the Department of Marketing and Corporate Strategy Kwame Nkrumah Nkrumah University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award University of Science and Technology in partial fulfillment the award degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting)degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting) degree of Master Business Administration (Strategic Management and Consulting), 2016.
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