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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/10259

Title: The impact of external business environment factors on performance of small & medium sized enterprises in the pharmaceutical industry in Kumasi Metropolis.
Authors: Akrofi, Adu Emmanuel
Issue Date: 25-Jan-2017
Abstract: The research study seeks to examine the impact of external business environment factors on performance of Small & Medium Sized Enterprises in pharmaceutical industry in Kumasi Metropolis. The aim of the research is to examine the impact of macro-environment factors, industry forces and competitors and market business environment forces on performance of SMEs in pharmaceutical industry in Kumasi Metropolis. Literatures were reviewed theoretically and empirically. Data collected were analyzed with the help of Statistical Package for Social Scientists (SPSS). The survey conducted on a total of 240 respondents out of which 220 responses were received representing 91.67% response rate. The Cronbach Alpha was adapted to measure reliability of data. The results have proved that there is a positive relationship between macro-environment factors (specifically political, economic, technological and legal factors).Also, the results showed a positive relationship between industry forces (threat of entry, power of buyers, power of suppliers, threat of substitutes and competitive rivalry) on performance. In addition, the research results show that there is a moderate relationship between competitive and market environment factors (strategic group, market segment & strategic customers) on dependent variable (performance). The study will serve as information cause that will promote and orient SMEs in wholesale, wholesale & retail and retail pharmaceutical industries towards a competitive advantage. I will also recommend to other researchers that a further study can be conducted on the internal business environment impact on performance of pharmaceutical industries. Also, a similar study can be conducted on the external business environment impact on performance of local manufacturers of pharmaceutical products in Ghana.
Description: A thesis submitted to Department of Marketing and Corporate Strategy Kwame Nkrumah University of Science and Technology School of Business in partial fulfillment of the requirements for the degree of Master of Business Administration (Strategic Management & Consulting-Option) School of Business, KNUST College of Humanities and Social sciences, 2016.
URI: http://hdl.handle.net/123456789/10259
Appears in Collections:College of Arts and Social Sciences

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